E-cigarettes are currently taking the tobacco industry by storm, and for good reason! Finally there is a means of 'smoking' tobacco without the negative health consequences.
The cigarette industry has been a booming business since the mid-20th century when they were first popularized - although they were even around as early as the 9th century, in the form of reeds and smoking tubes in Mexico and Central America.
At the beginning of the 20th century, the annual per capita cigarette consumption in America was around 54 cigarettes. This number reached a peak of 4259 cigarettes per capita in 1965, notably due to their depiction in movies and other western media. Movie stars were payed generous sums of money to merely be holding a cigarette in a movie, and subsequently the act of smoking became 'chic', or fashionable.
At the peak of cigarette consumption in 1965, the negative health consequences were not largely understood by the general populace - also a contributing factor to the unprecedented number of people taking up smoking.
Even now, with widespread knowledge of the cigarette's harmful side effects, smoking still is a pervasive activity in many communities, and countless people continue to struggle with addiction.
Thankfully, with the invention of the e-cigarette, there is hope for a safer means of ingesting tobacco - and in some cases, a means of 'weaning' addicts off of tobacco altogether.
Electronic cigarette sales increased from 50,000 in 2008 to 3.5 million in 2012. This meteoric rise in popularity is largely self explanatory - early indications from studies done on the health benefits/detriments of e-cigs are promising, and although further, long term studies are needed - it seems clear that they are a much safer alternative to smoking. Furthermore, with a wide variety of flavours - e-juices are pleasant to vape, providing the user with a tasty cloud of vapour as well as that familiar feeling of comfortable relaxation.